Hi George,
Good article and an interesting read.
To be fair though, I think many Indian restaurants are changing their ways these days. Where I live, there are at least 3 premier Indian restaurants that cater for the more discerning customer. I would describe these establishments as 'family' orientated' restaurants.
I also think that the modern BIR/TA menu is changing and changing for the better. Many new dishes appearing on the menu that you wouldn't have seen 20 or 30 years ago.
He makes a good point with regards to the quality and quantity of food being prepared in restaurants of other cuisines. French cuisine, in my opinion, has always been overpriced, and sadly, Italian food is heading in the same direction. Good tactics on the part of the restaurant owners really. Charge more for less = less work, better profits and affords the restaurant to target a "calmer" customer.
It's amazing how he describes dishes made with 'onion gravy' with such disdain, as a good 90 percent of the UK BIR's make their curries this way.
Surely, he must have a team in before service doing all the prep work? How different can their prep be to a standard BIR? It suggests that he doesn't make an onion gravy but makes the dishes from fresh?
As for the question 'Do we aspire to recreate junk?' No, is my answer, I aspire to create a dish that makes people go 'wow'. I want to make a dish that people will make comments such as 'That's the best bhuna I've ever had' or 'are you sure that you have made this?'
Can I achieve this by making a dish that has only cost me 2 quid to make? definitely yes, if I make plenty of it. Is it Junk?, definitely no, all my ingredients are fresh and of good quality. Can the same be said of a standard BIR/TA? I suspect the answer would be No.
Good find George, an interesting thought provoking article.
Ray
