He's a very enthusiastic marketing man.
I remember reading his blog site, years ago, his recipes were quirky traditional at best and seem to be a compilation of text book recipes with the usual errors.
An everything Indian kind of structure, with lots of blogger marketing.
I like blogs, as there are some amazing genuine foodie blogs on the web.
Setting himself the task of cooking curry for 365 days in a row, (Is quite a popular food blogger, thing to do)
But, its his kids I feel sorry for! ------ ;D ;D (Only Joking)
Now he's had a few BIR kitchen experiences, He's publishing and thanks to
Bob Arora got himself gig's on the demo circuit.
So yet again, its a BIR beginner, teaching beginners. (Quids In and good luck to him)
Just watched this vid again
I hope he's learnt how to stir a pot of onions by now! :

;D
http://youtu.be/d0hvVIT6ISI