I think the yellow CTMs look awful and totally non-authentic, even if they taste brilliant.
As for tomato soup, I can believe it's an ingredient with a lot of potential. Last night, I used half a can (dated 2004) of Heinz Cream of tomato soup when I realised I'd run out of tinned tomatoes. I'd fried up an onion and some garlic and wanted to add tomatoes, to make a quick sauce to go with some grilled chicken. It tasted better than my normal version of this simple sauce, when I use plain tinned tomatoes.
I've probably mentioned my opinion on recipe changes many times before, like leaving out X, altering Y, and adding Z. I think it's pure psychology, like leaving one's mark (as a dog marks a lamp post) or in the belief you've invented something new. People try to justify such changes, for example by saying they don't like coconut or something. It's irrational. Would you ask a BIR for the ingredients in their CTM and then ask them to change the recipe, just for you?