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Quote from: Phil [Chaa006] on August 24, 2012, 10:26 AMIncidentally, without wishing in any way to dampen your enthusiasm, are you certain that all their coffees are roasted the same day as they are sent out ? I ask because this is what I read on their site : Quotewe roast coffee beans daily and dispatch the same working day (on orders placed before 12pm weekdays). Coffee has a completely different taste when its freshly roasted. Trust me, you will be amazed at the difference. and if I were a lawyer, I would argue that so long as they roast every day, and dispatch the same working day for orders received before mid-day, then they were in full compliance with their statement even if the coffee that they dispatched had been roasted several weeks beforehand (i.e., just because you are roasting bean "B" on day "D" doesn't mean that when someone orders "B" that day they are guaranteed day "D"s roast -- it may well be that they roast Monsooned Malabar one day, Kenya Peaberry another day, and so on (and if they stock a large number of different beans, that could imply a considerable delay between roasting and dispatch).It's simply not possible to dampen my enthusiasm for things I love, Phil - though I must admit I hadn't given their claim a thought (and I've been called a cynical old git many times before). Bottom line is that I'm not certain of anything in life, apart from that I do like their coffee, of which I probably consume far too much (along with salt, saturated fats, etc., etc!). Now, if I was a real purist I'd be roasting my own beans, but I'm not sure that other residents of Dhali Towers could cope with yet another obsessive activity. That said, the thoght of the combined aroma of BIR and roasting coffee does have a certain allure... ;D
Incidentally, without wishing in any way to dampen your enthusiasm, are you certain that all their coffees are roasted the same day as they are sent out ? I ask because this is what I read on their site : Quotewe roast coffee beans daily and dispatch the same working day (on orders placed before 12pm weekdays). Coffee has a completely different taste when its freshly roasted. Trust me, you will be amazed at the difference. and if I were a lawyer, I would argue that so long as they roast every day, and dispatch the same working day for orders received before mid-day, then they were in full compliance with their statement even if the coffee that they dispatched had been roasted several weeks beforehand (i.e., just because you are roasting bean "B" on day "D" doesn't mean that when someone orders "B" that day they are guaranteed day "D"s roast -- it may well be that they roast Monsooned Malabar one day, Kenya Peaberry another day, and so on (and if they stock a large number of different beans, that could imply a considerable delay between roasting and dispatch).
we roast coffee beans daily and dispatch the same working day (on orders placed before 12pm weekdays). Coffee has a completely different taste when its freshly roasted. Trust me, you will be amazed at the difference.
I asked Coffee Direct whether they could guarantee that my order would be roasted the same day it was dispatched
I don't doubt that fresh roasting can make a significant difference to the quality of the coffee but how long does it take you to get through your order for 908g of beans? Aren't any beans used after the first day a bit 'old and stale' by your standards?