You're entitled to disagree, Phil. No-one's going to argue about that - certainly not me. I'm not really sure why you're coming across so strongly in this matter, but hey, ho...
I have nothing against the OC (or his mum), but recipes using curry paste are 10-a-penny on the internet and, having downloaded the pdf (yes, I did, actually!), I see nothing special about the recipes, nor do I see any particular BIR influence in any of them.
My position is that it is blatant product placement and advertising. If the site owner thinks that's OK, then no problem. I'm certainly not going to fall out with anyone over such a trivial subject, nor let it ruin my day. Life goes on...