I'm sure Haldi's a lovely chap and the aroma of the oil is quite pleasant and reminiscent of a good curry powder, albeit with the strong earthy notes of haldi (not Haldi) apparent.
I made my first curry using it tonight, 2 TBS chalice spiced oil, 2 TBS veg oil. Definately made an improvement to the flavour of the dish, although I went over the top with the chilli powder so the more subtle flavour of the oil was slightly lost.
I'd like to try this oil in pilau rice as I think it would make a positive difference to the flavour. All in all a great spot by 976Bar and I hope it becomes an Aldi regular rather than just a short term special.