I have to say, when I lived in Kent the local Morrisons (just south of Maidstone) was the pits, but since moving to Cornwall it has become my supermarket of choice — well stocked, things don't move around too often, helpful staff and a pleasant atmosphere. Nearby we also have Sainsbury, Aldi & Lidl, with a Tesco in St Austell and a Waitrose in Truro, but unless I specifically want something that only one of those stocks I use Morrisons.
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** Phil.