sorry, probably need to clarify a bit more - i'm probably being a bit too boffy and should get out more.
the last bag i had was spot on. it is labled: brand - Shahmir, origin - Pakistan, description - Super Kernal Basmati, Extra Long Grain rice, Premium Quality
the new bag is labled: brand - Chenab, origin - Pakistan, description - Best Quality (i'll add the rest that sold it at the end).
the big question for me is sort of: is Pakistan the best place or is India as there are plenty of brands from there to. also what does the kernal have to do with it.
i guess i need an idiot's guide to what to look for on the packageing.
this is what sold the current bag: under description, "In the foothills of mighty Himalayas soft beds are prepared in fertile fields and seeds are sown with bare hands. Plants are watered by the monsoon rains and natured by seasonal sunshine. Although Pakistan produce around 4 million tons rice annually, only 250,000 tons are different types of rice and of this only a fraction is the delicate best quality variety. Whereas ordinary rice has a yield of about 6000 lbs per acre, the different rice give only 2100 pounds. the finest of the rice types, popularly known as best quality rice has a yield of only 1100 pounds per acre, yet this comparitively low yielding grain is much sort after for its culinary excellence, superior grain length and fragrance. Unsuccessful attempts have been made to grow rice in other parts of the world but it's genuine home is the punjab area of the Indian sub continent where it flourishes at its best among the rain fed basins of Ravi and Chenab rivers. Chenab brand is beyond comparison with other types of rice which are generally available and we know that once our customers have tried it they will never willing accept an inferior brand".
clearly i've answered my own question but just in case i can't find the Chenab next time what are the key essentials to look out for.