hi CA. i can not disclose any info in the book. Andy is reading this and has contacted me to reconfirm that any info from in the book will terminate my ebook. sorry mate.
Andy, if you are reading this, I have to say that that's a pretty short-sighted point of view if you're really trying to build a business around selling e-books. Would you take the same approach if the e-book was to be reviewed by Ziff-Davis, the Register, or the New York Times? I would certainly doubt it.
From a business perspective, what you want to do is convince people how great the content is. Word of mouth (positive or negative) is the best/worst publicity you can get. It has been proven time and time again to be much better than any marketing or advertising campaign that you could spend money on. If people who are honest and upstanding (as UB seems to be since he promised that he wouldn't post recipes here) can't write an independent review of your product, that speaks volumes about the quality and sustainability of your product as well as your overall business plan.
You may make a few sales and you may even get a few happy customers, but it isn't a sustainable model. Without a sustainable business model, are you (as a business) even going to be around long enough to ensure that people's ebooks continue to work?
That's a pretty big risk to ask potential customers to take and really reinforces the perspective of a "take the money and run" operation.
I'm offering the above to you, Andy, as free advice on how you can build a better business. You can take it or leave it, but this type of advice is part of what I do professionally, so I'm not just saying this to waste bandwidth and deplete the world's energy reserves to ferry these particular electrons around the planet.
Hopefully, you'll reconsider and let people like UB, who are one of your most important assets, e.g. paying customers, give a review of the book. If he violates the terms and posts recipes, then that's a different matter, but unless some sort of legally-binding, industrial-strength NDA was part of the click-wrap agreement, let the man speak!
If you don't believe me, why not try asking the record companies and movie studios how far they've gotten with treating their customers like criminals using DRM strategies preventing straight-forward and legitimate use of the content they've paid for? It isn't exactly a strategy that's likely to win friends and positively influence potential customers to shell out their cold, hard cash for something that you're preventing legitimate users from talking about.
Cheers,
ast
Topic: The Curry Book (Read 86639 times)
