Topic: Asda to develop truly British curry

[coolinshot]

This headline caught my eye

Asda to develop truly British curry

Asda plans to make curry using home-grown ingredients.
The chicken tikka masala may be a British favourite, but supermarket giant Asda is now attempting to truly capture the curry by attempting to produce all the ingredients on British soil.

In the ongoing battle of the supermarkets to 'out-green' one another, Asda is testing new techniques in the hope of being able to grow all the herbs, spices and vegetables necessary for a curry in British greenhouses.

It is hoped that, if successful, the move will significantly reduce food imports and consequently transportation costs and carbon emissions.

Greenhouses in Lancashire and Lincolnshire are attempting to grow doodhi, mooli, baby aubergines, karela, okra and mustard leaf, all foods accustomed to being grown in sunnier climes.

Chris Wibberley, Asda's fresh produce technologist, says: "Developing home grown ingredients makes perfect economic sense."

He added: "It would finally give us true ownership of our favourite food."

 
This news story was first published on 29th March 2007.
? 2007 Adfero Ltd.

I wouldn't say that ASDA have any ownership to our favourite food, true or otherwise.

Particularly bemused by this portion of the article (how big are these green houses anyway?):

Greenhouses in Lancashire and Lincolnshire are attempting to grow doodhi, mooli, baby aubergines, karela, okra and mustard leaf, all foods accustomed to being grown in sunnier climes.

With the exception of Okra I don't use any of these ingredients (and none of them in a curry)

[Jethro]

Interesting!!, but I think thier food techies would be better employed trying to make a supermarket curry that actually tastes like a curry (authentic or BIR).
Why they think that growing stuff in Lancashire and Lincolnshire in flippin' great hydroponic fed green houses will replicate anything grown somewhere with twice as much heat with a totally different geology is beyond me.

Ahh sorry I get it!!

Chris Wibberley, Asda's fresh produce technologist, says: "Developing home grown ingredients makes perfect economic sense."

Ahh thats all right then.... they make more profit..bugger what it tastes like!!

A synical Jethro 

[lorrydoo]

I think if ASDA or anyone else could make a BIR on an industrial scale they would have because it would have been a certain winner.  But they havent so this tells you something in its self about the BIR making process!