Back by popular demand

Tbh, the advert (on his YT channel) for his restaurant is pretty good-sleek, realistic yet professional, and does and all-round good at fulfilling criterion #1 of any ad, viz. enticement.
But the camera then moves into the takeaway section, which is, of course, a Generic Fried Chicken place, incl. mandatory elephant leg and pizzas that disguise their flavour in the packaging. Fatal mistake.