Topic: Without doubt the best supermarket pulao rice I have ever eaten.

[Peripatetic Phil]

Deluxe is just one of many pseudo-brands that Lidl stock, all of which are in fact Lidl products.

Checking to see if Lidl offered saffron rice as a stand-alone side dish, I came across the "LIdl Food Academy" site, where I found :

Aromatic rice with saffron and pine nuts -- Ingredients for 4-6 portions
    2 tbsp butter, Milbona
    2 cup basmati or jasmine rice, Golden Sun
    2 tbsp pine nuts, Alesto
    4 cups hot vegetable stock, Cusina, or hot water
    1 sachet (0.1 gr) powdered Kozani saffron,
    Deluxe
    Freshly-ground pepper, Kania
    Salt (optional), KYPARI

All of Milbona, Golden Sun, Alesto, Cusina, Kozani, Kania and Kypari are Lidl "pseudo-brands", used to create a sense of ethnic authenticity for what are in practice own-brand ingredients.  What "Deluxe" is doing there I have no idea, since it does not qualify any particular ingredient.

** Phil.

[Secret Santa]

What "Deluxe" is doing there I have no idea, since it does not qualify any particular ingredient.

I imagine it's a formatting error since the saffron logically is what makes it deluxe due to its cost and the "Deluxe" is in the general vicinity of the saffron.

[Peripatetic Phil]

Yes, I think you're right, Santa; there is a trailing comma after "saffron" that could well indicate that the "Deluxe" was intended to be run on.  I now realise that I was wrong in including "Kozani" as one of Lidl's faux-brands; it is, of course. a type of saffron, and the pseudo-brand "Deluxe".

** Phil.
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    2 tbsp butter, Milbona
    2 cup basmati or jasmine rice, Golden Sun
    2 tbsp pine nuts, Alesto
    4 cups hot vegetable stock, Cusina, or hot water
    1 sachet (0.1 gr) powdered Kozani saffron, Deluxe
    Freshly-ground pepper, Kania
    Salt (optional), KYPARI