Chilli powder as we, wannabe curry chefs, understand it on here Phil. The likes of which are produced by mssrs East End, Rahja, TRS etc. I don't think i've come across a recipe yet that says "1/2 tsp of ground chillis. It normally just say "1/2 tsp chilli powder" 
Well, I think exactly the opposite ! I was surprised the first time "chilli powder" was mentioned in this thread, believing it to be used solely in Mexican-style cuisine"; for me, the normal term for what we use is "ground chillies", and I would be very surprised if more than 5% of the recipes on this site used the term "chilli powder". However, research suggests I am wrong : the site search facility returns 36 pages of "chilli powder" and only one of "ground chillies" (most of which are by me), so perhaps I am unusual in my preferred term. Off to the spice cupboard to see if I can find any unopened packets to learn what the manufacturers call the stuff ...
So, just one pack of the generic stuff, by Rajah, and that is called "Chilli powder (chillipulver)", so on that basis it would seem you are correct. But I shall continue to refer to it as "ground chillies", because I think that to do otherwise is likely to cause confusion for first-time BIR chefs who might then think that (e.g.,) Schwartz Chilli Powder is what is intended, which would be a serious error (ingredients : Chilli Pepper, Cumin, Salt, Oregano, Garlic, Anti-caking Agent (Silicon Dioxide), Cayenne Pepper (20%)).
** Phil.