Great marketing and he is a very rich man. As far as UK being the ancestral home...... Hmmmm... i would say it was the British Raj who were responsible. With no disrespect, but if you had seen the results of the very early Birs you would be suprised at how crap it was; they had to adapts to what we wanted here - thank goodness they did, because we in conjuction with the Asian chefs inevented a fabulous new cusine. Lovely it is boyo ;D