Yes it had the taste definately, though I think it was a very fresh batch (having bought it on a Sunday) - indeed it looked very fresh.
Picallili: I think that may have been my eyes playing tricks on my tast buds, as it did basically look like thinned down Picallili, but without all the bits of veg in it. However it did have a distinctive aftertase of pickled onions to it, one of the main ingrediants of Picallili.
Curry paste? I can't really seeing that being economically viable for producing huge pots of curry base? Considering what you pay at a Pakistani grocers for the powdered spices.
Anyway, it was lovely, you could have used it 'as is' as a dip or sauce, with nothing extra added.
I made up a batch of Madras sauce with it tonight, with the following recipie:
2 TBSP veg oil
1 desert spoon tomato puree
1 tsp restaurant masala
1tsp basaar masala (instead of chilli powder)
Splash of lime juice
1 tsp asoor methi (rubbed between hands)
1tsp salt
Palmful of chopped coriander leaf
Small tub (about 3" tall, of takeaway curry gravy)
It's nice, but wether it has the taste or not I dunno.
I think if as many of us can try to get samples of curry gravy - then cook our recipies using the authentic bought gravy, then maybe we can narrow things down a bit?
I'm finding my method of being a bit disingenuous when askink for 'plain curry' is working quite well

I'm sure if I'd have walked in there demanding they give me a sample of curry gravy would have reaised a few eyebrows among the propriertors.
Hope this helps.
Kindest Regards,
Gary