Domi,
got the magic paprika. very glad u posted a pic otherwise i'd have been in their all day. there were 2 varieties: sweet or hot. i went for sweet.
it tastes very very good. i can't believe in comparing it to my rajah paprika (which tastes very good) how much different it is and how much better it is.
i'm thinking as a starting point to add say 1/2 tsp to my normal spice (1tsp LB, 1 tsp rajah curry powder) per 200ml finished sauce (1 person serving) making 2.5 tsp in total.
will keep u posted.
i also bet the "hot" variety is equally good. i'm thinking sprinkle a little in a bag of chilli flavour tortilla crisps. ;D