Quote from: natterjak on November 09, 2011, 11:26 AM
Perhaps for the same reason that the blue ketchup Heinz used to produce tasted wrong, despite the flavour being indentical. Flavour and our perception of taste are two different things!
Pink pain killers are more effective than white ones too. Believe it or not. But I'm guessing people were just out right repulsed by a blue food stuff, it's not a natural or at least usual colour for food!
Nothing wrong with presentation of food, but IMO colouring of rice is a pretty bad practice. I like to let the food do the talking for the most part. Food colouring rice in the 70's probably gave the diner some sense of occasion and seemed slightly exotic, but it's a very old hat now and unnecessary for the most part... By all means I'm known to do it once in a blue moon for the novelty factor.
;D
It's a little 1970's!