Interestingly Phil, the link you provide shows the same product with 2 different labels, with one clearly intended for non-English language countries, ie: French, Dutch and German.
If you examine the ingredients of the Madras Kebab Paste and then compare it to the consumer sized Madras Spice Paste you will see that they are very similar, if not one and the same. I'm beginning to wonder if the listed ingredients on these labels is actually what's in the containers. If the order of listed ingredients is by mass then the consumer product is watered down.
Also available in 2 X 70 g Paste Pots.