People try the hottest peppers for the adrenalin rush and the release of endorphins that give you a natural high.
The superhot chillies cause pain that in turn causes the brain to release endorphins (natural pain reliever) giving the person a high, which is followed by a feeling of great relaxation once the 'burn' of the chilli has subsided.
It can become a form of addiction in the search for both the next chilli hit and the quest to eat the hottest pepper ! Currently the Carolina Reaper is the official hottest pepper, but there are definately hotter out there that are still at an F4 or earlier stage and cannot be officially tested as they are not stable.
I have tried nearly all the superhots but only in small quantities, although I did eat a full brainstrain chilli once that had me dancing around the kitchen for a good 20 minutes, it certainly released the endorphins, and was followed by a feeling of great calmness and well being, but the next day I had stomach cramps like I have never experienced before and thought at one point I would need an ambulance! ;D
Still not as pleasurable as the mushroom option
