In my opinion this is a genuine intention to extend our knowledge of TA practices rather than a money making exercise, an ebook like this isn't going to generate huge revenues anyway as we BIR fanatics are very much a minority, in fact it's likely Julian only did it to raise awareness of his business.
As I reported a while back I had a chef from my local round and although he did a better job than me it wasn't close to what he sells over the counter.
At the time I accepted it was probably my supermarket spices at fault but have since realised this wasn't the case.
What H4ppy-Chis has undertaken with his friend is a suggestion I mentioned in a previous post, except he points out a killer factor, having a bonified chef round with all the right ingredients/tools demonstrating how he makes curry in a TA even without a language barrier still isn't enough. The Chef has to WANT us to learn correctly, its a more intimate procedure than I at first realised, this is my belief and why I think this ebook will be written with the best intentions even if is not written particularly well. I also think accompanying videos are a must and I have no problem with the presentation, its not at all important.
Looking back at my lesson I wouldn't say I got duped but rather that the Chef probably didn't feel it was that important to try too hard. I say this because many posts have mentioned that TA staff are often surprised we like eating this non-traditional stuff in the first place and time was quite an issue as he arrived late and had to get back to his TA for 4PM.
Although I stopped making curries a few months back as nothing was improving I still think its possible to get there and that the way H4ppy-Chris is going about it is the only way it will happen, with extensive help from an experienced professional.
I vow to support this venture by buying it ASAP.